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Pixels or Paper "It has become a marketing truth (or fallacy) that converting paper documents to electronic format is an essential part of the "green" revolution. However, this truth bears cross examination. A marketing piece published by International Paper raised some serious questions about the green aspect of electronic documents. Its fair to say that the real cost of electronic documents is not being considered. Yes I know….consider the source. A major paper company that has crafted a marketing piece promoting the use of paper. But some facts are irrefutable. Print is dead. Long live print!" Andy Harnett, VP NJBF and Partner InfoSeal LLC. Down To Earth: Are Pixels Greener Than Paper? [pdf file]
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